Understanding Journeys & Flows

Journeys and flows help your brand follow up with shoppers based on what they are doing on your store.

Instead of sending every shopper the same message, Arnio helps identify where each shopper is in their buying journey.

This helps your team follow up with more relevant messages.

Video: Add journeys and flows walkthrough video here.

A journey is the path a shopper takes before buying.

For example, a shopper may:

Arnio tracks these actions so your team can better understand shopper behavior.

A flow is the follow-up sequence a shopper enters based on their behavior.

For example:

The goal is to help your brand bring shoppers back before they forget about the product.

Arnio commonly supports these types of flows:

For shoppers who view products or collections but do not add anything to cart.

This is useful for shoppers who are interested but not ready to buy yet.

For shoppers who add an item to cart but do not complete their purchase.

This is useful for shoppers who are closer to buying but need a reminder or stronger reason to finish checkout.

For shoppers who start checkout but do not complete their order.

This is one of the highest-intent moments because the shopper was close to purchasing.

For shoppers who come back to your store after a previous visit or purchase.

This helps your brand follow up with shoppers who are showing renewed interest.

For past customers who have not purchased again in a while.

This helps your brand bring previous buyers back instead of only focusing on new customers.

Arnio looks at shopper behavior and intent signals.

This may include:

When a shopper shows enough intent, Arnio can recommend or route them into the right flow.

Make sure your core flows are active.

We recommend starting with:

These are the best starting points for most brands.

Here are some templates to follow: TEMPLATES

If you are not sure which journeys or flows to use, contact the Arnio team.